I Am London 2025: "Chose to Stay"
Since 2013, I Am London has celebrated the immigrants who choose our city and make it home. This year's campaign spotlights people who first arrived in London temporarily, as students, workers, or visitors, but decided to stay and build their lives here. Their stories show how London becomes more vibrant when newcomers see our community's potential and invest their talents, dreams, and energy into making it better. These profiles remind us that behind every immigration statistic is someone who looked around our city and thought, "This could be home." Through their eyes, we see London not just as a place people end up, but as a place people actively choose, again and again.